"To carry out our strategic analysis, we visited mechanical workshops, observed mechanics in action on the old platform and compiled customer feedback through satisfaction surveys. Then, we organized a design sprint and validated the solutions developed using a functional prototype."
How to reassure a customer on the web?
In order to provide a seamless online shopping experience, it was essential to make tire purchasing quick, intuitive and efficient, while building customer trust. The targeted objective was to improve the user experience in order to increase the conversion rate. We have made it easier for the user to choose tires by minimizing obstacles as much as possible.
