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Easy and stress-free⁢ ⁢online shopping with⁢ ⁢Point S⁢

The mandate⁢

Tire retailer Point S, with hundreds of branches in Canada, was unable to offer a digital experience that met the expectations of its customers. Despite significant traffic on its website, the conversion rate remained low. In addition to a web interface dating back to more than 5 years, it was also impossible to set a tire installation date.⁢

For customers, online shopping became an arduous experience that did not meet a simple need: how to easily select the right tires for your car and make an appointment with a trusted retailer for installation?⁢

  • Digital product strategy⁢
  • User search⁢
  • Wireframes and prototyping⁢
  • Integration of external platforms (CRM, ERP, ATS)⁢
  • Laravel development⁢
How to reassure a customer on the web?

In order to provide a seamless online shopping experience, it was essential to make tire purchasing quick, intuitive and efficient, while building customer trust. The targeted objective was to improve the user experience in order to increase the conversion rate. We have made it easier for the user to choose tires by minimizing obstacles as much as possible.⁢

Getting your hands dirty, literally

"To carry out our strategic analysis, we⁢ ⁢visited mechanical workshops, observed⁢ ⁢mechanics in action on the old platform⁢ ⁢and compiled customer feedback through⁢ ⁢satisfaction surveys. Then, we organized a⁢ ⁢design sprint and validated the solutions⁢ ⁢developed using a functional prototype."

Jérôme Bascoul⁢

Product Owner⁢


The website now presents a fast, intuitive and efficient navigation experience. The new platform loads in just 0.5 seconds, four times faster than before. The conversion rate increased by more than 100%, while sales increased by 84%.⁢

In short, more customers are finding the right tires for their vehicle and finalizing their purchase.⁢