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Unibroue offers itself a⁢ ⁢website as iconic as its⁢ ⁢brewery⁢

The mandate⁢

Alongside its new brand identity, Unibroue had to redesign its website. More than just an aesthetic update, the challenge was to align with the ever-changing preferences of microbrewery beer lovers. From the age validation page to the satisfaction questionnaire, including the recipe for the Blanche de Chambly Orange Sanguine crostini, everything required review, correction and optimization.⁢

It was essential to consider the site as an entity capable of autonomous evolution. Unibroue's brand portfolio changes depending on the territory and welcomes new beers every year. And this, while maintaining a deeply Quebecois essence.⁢

  • Wireframing and prototyping⁢
  • User journey mapping⁢
  • Animation design⁢
  • Craft CMS development⁢
More than a website, a digital tool⁢

Beyond the redesign of the website, we designed a new tool within the agency. Unibroue can now manage the content of its website in complete autonomy and fully control the display of each block of content.⁢

Solid foundations for performance analysis have been established, allowing Unibroue to collect data on its target, their behaviors and their interests.⁢

Rewarded work

"We are extremely proud of this great⁢ ⁢collaboration with Les Évadés, which⁢ ⁢earned us a nomination for the IDEA⁢ ⁢competition in the Digital Experience⁢ ⁢Products category.⁢ This success motivates the entire team to⁢ ⁢raise a glass with a Blanche de Chambly⁢ ⁢and to continue supporting our partners in⁢ ⁢their strategic and creative thinking."

Marie-Bénédict Jacquemin

Creative Director⁢

Results⁢

The renewed website brings a breath of fresh air to the company. It offers total autonomy and facilitates content creation. In addition, user journey tracking is now more precise, which optimizes the implementation of more effective media campaigns. The site's natural referencing has also progressed, with an average gain of 3 positions and a marked increase in the click-through rate.⁢

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