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The Immersive Redesign of Arbraska and Its Adventures in Nature

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Making Adventure Accessible

As a leading destination for outdoor adventures, Arbraska approached us to transform its website and tackle several challenges: complex navigation and an unintuitive purchasing process. The goal was to create an immersive online experience that captures the excitement and authenticity of its outdoor courses. We restructured the site to simplify navigation and reservations while showcasing the unique essence of the parks. With a captivating design and optimized content hierarchy, the new site offers a welcoming interface designed to inspire, guide, and simplify the access to Arbraska’s adventures.

  • User Experience and Journey
  • Information Architecture
  • Wireframing and Prototyping
  • Interaction Design
  • Craft CMS Development
  • Security
  • Technological Analysis
  • Custom Development
  • E-commerce Solution
Simplifying Exploration

With a clear and accessible structure, users can easily find nearby parks, filter activities based on their needs, and book in just a few clicks. A seamless customer journey, mirroring the adventures offered by Arbraska.

Nature and Authenticity

We created a digital ecosystem that reflects Arbraska’s commitment to outdoor adventure while making navigation smoother, fully responsive, and user-friendly. This transformation provides direct access to activities and introduces a more refined design, aligned with the natural beauty and authenticity of the parks.

Josianne Chapdelaine

Project Manager at QuatreCentQuatre

A Streamlined Booking Process

The booking journey is now smoother, more accessible, and fully aligned with the brand’s promise—an easy, fun, and immersive experience. The goal was to allow users to feel from home what they would experience on-site. This improvement led to a decrease in customer service calls and an increase in reservations.

Collaboration as a Key to Success

Partnering with QuatreCentQuatre was a natural choice. Their ability to listen, adapt, and understand our needs was crucial. I chose QuatreCentQuatre for their humanity, experience, and dedication to making our project a success. Like Arbraska, they prioritize authenticity, respect, and human connection.

Jean-François Couture

CEO of Arbraska

Reaching New Heights

Arbraska’s website redesign has delivered significant results in both engagement and business performance. Visitor engagement increased by 9.34%, accompanied by a 45.11% rise in average session duration. Despite a slight drop in traffic due to halted ad campaigns, organic sessions led to a 16.99% increase in purchases, resulting in a 6.81% revenue boost.

Furthermore, the simplified booking process and more intuitive purchase journey have streamlined online reservations, optimizing user experience and driving more conversions.

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