“Promoting access to Quebec art for everyone is the mission that drives us every day. The website redesign is a major step in the visitor experience, as it’s often the public’s first point of contact with the Museum. This ambitious project stems from a strong strategic plan that aims to reinforce MNBAQ’s place within Quebec’s cultural landscape.”
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MNBAQ — Rethinking Culture Online
A Strategic Project Serving Quebec Culture
The Musée national des beaux-arts du Québec unveils a platform conceived as the natural extension of the museum experience: more welcoming, more intuitive, and more inclusive. A single website now brings together exhibitions, activities, the collection (42,000+ works), and visitor services.
The MNBAQ sought a digital showcase worthy of its mission — to promote Quebec art and make the Museum’s offering more accessible. The redesign merges four platforms into one seamless, coherent, mobile-first experience, helping everyone discover, understand, and plan their visit, regardless of their familiarity with the museum.
- Performance
- Business analysis
- Experience and user journey
- Information architecture
- Artistic direction
- Wireframes and prototyping
- Interaction design
- Craft CMS development
- Security
- CRM platform integration
A Unified Showcase That Simplifies
Four sites become one destination. The complete offering is visible at a glance — exhibitions, activities, collections, practical info, and services. The result: fewer detours, more action.
Visit-Oriented Journeys
The question “What can I do… today?” structures the experience. Navigation by date and audience (families, schools, members, etc.) highlights what matters most, with persistent CTAs (Buy, Reserve, Become a Member, Donate).
The Collection at the Core
The site naturally connects exhibitions, artworks, and artists: over 42,000 works showcased in an editorial network that sparks curiosity and inspires visitors to come to the museum.
A Bright and Inclusive Design
A clean, readable interface with purposeful micro-interactions, compliant contrast ratios, keyboard navigation, and clear labels. Accessibility isn’t a “nice-to-have” — it’s central to the layout.
Built to Last
Clear content architecture, optimized performance, stronger SEO (structure, editorial content, location/event pages), and streamlined governance — all designed to sustain long-term growth and future rollouts.
Sophie Lemelin
Directrice des communications et du marketing, MNBAQ
The challenge
Transforming a primarily promotional site into a destination platform — welcoming and inclusive — capable of unifying four ecosystems and showcasing the entire venue (exhibitions, activities, collection, services), while reducing operational complexity.
- Four sites combined into one coherent space.
- Simplify navigation and decisions
- Showcasing a collection of 42,000+ artworks
- Align the experience with on-site visits
Approach and Results
- Unified experience: four sites combined into one coherent space.
- Faster user journeys: find → decide → act (purchase, booking, membership, donation).
- Improved discoverability: artworks, events, and editorial content are better connected and easier to explore.
- Enhanced inclusion: accessibility is at the heart of the interface.
- Simplified operations: clearer editorial governance and tools that make daily work easier for teams.
Credits
Musée national des beaux-arts du Québec, représenté par Joanie Pelletier et Sophie Lemelin
Benjamin Le Gall, Philippe Trudel Guerbilsky
Maelle Bussmann, Julie Trudeau
Héloïse Gaudreau-Lamoureux
Jérôme Bascoul
Marie-Bénédict Jacquemin
Jenny Bernier
Olivier Simoneau
Dominique Roy, Alexandre Côté, Olivier Mc Cann, Dimitri Kurc
