As a leader in industrial solutions manufacturing, Soucy Group aimed to modernize its online presence to better represent its subsidiaries, services, and innovations. The goal was clear: to provide an intuitive and high-performance platform while enabling internal teams to manage content autonomously. The new site reflects the scale of Soucy’s achievements, simplifies user navigation, and optimizes the discovery of its expertise.
The main challenge was to simplify the user journey. With a clear information architecture and refined design, visitors can effortlessly explore the group’s subsidiaries, services, and areas of expertise.
The Essence of the Experience
A seamless and enjoyable user experience that makes it easy to discover Soucy Group’s business units.
Leyla Theunissen
Project Manager at QuatreCentQuatre
To meet the needs of internal teams, the platform is built on a robust and scalable CMS. Content can now be managed independently, with the ability to add new pages or update information effortlessly. This flexibility ensures a dynamic and constantly evolving website.
Each subsidiary and service is highlighted with detailed content and tailored visuals, clearly presenting the industrial solutions offered. The new brand identity strengthens the group's image while highlighting its innovation and technical expertise
The digital revamp of Soucy Group has significantly improved the user experience through simplified navigation and optimized content management for internal teams, while also enhancing lead generation. With a 27% increase in impressions, the site enjoys greater visibility, while the addition of interactive features has boosted visitor engagement and encouraged deeper interactions with the content
