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A fun redesign for the⁢ ComediHa!⁢ ⁢Fest-Québec website⁢

The mandate

ComediHa!, creator and producer of comedy shows, shines both on stage and on television. With several activities under its belt, the company wanted to stand out on the Quebec scene, while developing online services such as ticketing and subscriptions. The objective was also to better understand customers and their habits to offer them a personalized experience through all its brands: ComediHa!, ComediHa! Club and ComediHa! TV. Each division of ComediHa! having a brand image, a target audience and its own activities, our challenge was to treat each entity in a distinct manner while ensuring a common and fluid user experience.

  • Digital product strategy⁢
  • Artistic direction⁢
  • User experience and journey⁢
A lively experience⁢

Thus, we find a multitude of animations on the festival website, right from the home page where an inexplicable desire to blow up balloons mixes with the illustrations on the page. Between each menu item, a welcoming animation directs us to the requested page, like the credits of a film.⁢

“ComediHa! is a Quebec company⁢ ⁢specializing in comedy content and it was⁢ ⁢imperative to maintain this DNA on the⁢ ⁢website through the user experience.⁢ ⁢Although the site has a short lifespan⁢ ⁢each year due to the festival which lasts for⁢ ⁢a dozen days, we considered the⁢ ⁢post-festival by creating gateways to others⁢ ⁢ComediHa! activities”⁢

Philippe Trudel Guerbilsky

Directeur analyse et stratégie, associé