In a world that is always in motion, Abtech, the official distributor of Leica Geosystems positioning instruments for the fields of surveying and construction, has chosen to adopt a bold approach: refresh its image! Aiming to consolidate its place in the market, Abtech has undertaken an overhaul of its visual identity. The challenge? Develop an identity evoking innovation, quality, precision and trust.
Abtech is a multi-faceted brand, offering a range of products aimed at specific and niche audiences. The challenge is to support the evolution of the company in an environment where its service may remain unknown, and where the notions of support and expertise are not always obvious. In addition, its logo must coexist harmoniously with that of its exclusive supplier, Leica Geosystems, and its emblematic bright red. With this overhaul of the visual identity, we wanted to echo the values and mission of Abtech, which is no longer aimed solely at surveying professionals.
Marie-Bénédict Jacquemin
Creative direction
