"When excellence is embodied in a brand! We are proud to have been able to give new colors to Abtech by creating an identity that exudes innovation, precision and reliability. On top of that, we love seeing this new identity in action and look forward to supporting Abtech in its future projects."
A brand image accompanying the development
Abtech is a multi-faceted brand, offering a range of products aimed at specific and niche audiences. The challenge is to support the evolution of the company in an environment where its service may remain unknown, and where the notions of support and expertise are not always obvious. In addition, its logo must coexist harmoniously with that of its exclusive supplier, Leica Geosystems, and its emblematic bright red. With this overhaul of the visual identity, we wanted to echo the values and mission of Abtech, which is no longer aimed solely at surveying professionals.
