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ABTECH, reflection of⁢⁢ unrivaled expertise⁢

The mandate⁢

In a world that is always in motion, Abtech, the official distributor of Leica Geosystems positioning instruments for the fields of surveying and construction, has chosen to adopt a bold approach: refresh its image! Aiming to consolidate its place in the market, Abtech has undertaken an overhaul of its visual identity. The challenge? Develop an identity evoking innovation, quality, precision and trust.⁢

  • Brand strategy and positioning⁢
  • Brand guide⁢
  • Artistic direction⁢
A brand image accompanying the development⁢

Abtech is a multi-faceted brand, offering a range of products aimed at specific and niche audiences. The challenge is to support the evolution of the company in an environment where its service may remain unknown, and where the notions of support and expertise are not always obvious. In addition, its logo must coexist harmoniously with that of its exclusive supplier, Leica Geosystems, and its emblematic bright red. With this overhaul of the visual identity, we wanted to echo the values and mission of Abtech, which is no longer aimed solely at surveying professionals.⁢

"When excellence is embodied in a brand! We are proud to have been able to give new colors to Abtech by creating an identity that exudes innovation, precision and reliability. On top of that, we love seeing this new identity in action and look forward to supporting Abtech in its future projects."⁢

Marie-Bénédict Jacquemin

Creative direction⁢