Point S is a tire retailer with more than 230 branches in Canada. Despite the notoriety of its auto mechanic services, website sales were not up to par. Providing a stress-free online shopping experience was our mandate. It was necessary to make the purchase of tires quick, simple and efficient, while inspiring the confidence of users. The new platform offers a simplified and personalized experience. To find the tires they need, the customer answers a few questions to obtain Point S's recommendations, then makes an appointment at a service point to have them fitted. As simple as that!